Thursday, August 30, 2012
How to Increase Your Client Base and Make More Money!
In today’s struggling economy, business owners all over the globe seek new clients. Many even wonder how their competition seems to have a larger client base than they do. The answer, my friends, is that these professionals are doing something other, more qualified professionals claim they are too busy to do: They are marketing themselves.
Marketing for business professionals isn’t rocket science, nor is it time consuming. The following helpful hints will attract more clients your way, thus delivering more revenue for your business:
1 Set yourself apart from the pack. Make sure clients know you are a unique, one-of-a-kind specialist in your field of expertise. Let them know you concentrate 100% of your efforts in providing them the best service at all times. You are not a jack-of-all-trades or a discount house, but the best business professional at any cost. Then show them. Afterwards, ask for referrals, and watch your small business or practice grow!
2. Stay in touch with your clients. While seeking new business, don’t forget your current clients. Constantly remind them how much they mean to you—through a card, letter, and or an inexpensive promotional item complete with your business card. Again, don’t forget to ask for referrals.
3. Network. Attend after hour events, breakfasts, or mid-day meetings. Join your area chamber or service organization. Volunteer in your community. Speak to various groups about your profession. Whatever you do, make sure you have plenty of business cards on hand.
4. Share. Share your expertise with all media, including news, radio, television, and free online articles. Offer up-to-date information to those who visit your website with your very own blog. If you don’t have a professional looking website, now is the time to invest in one.
5. Promote. Invest time and a little money by promoting the most important person in your business: you. Advertise on billboards, radio, television, advertising specialties, and especially digital marketing. Make yourself visible to future clients in directories of all kinds.
By following these simple, yet effective steps, you can watch your business grow during these tough economic times. Invest in your future. Invest in yourself.
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